The best thing from the Marvel Swimsuit issues were the faux advertisements. Take these two, from Marvel Swimsuit 1991:
The Beast, drawn by George Perez, selling Ultra-X shampoo! Seeing this reminds me that I prefer the Beast in his blue and furry form. After reading Dark Avengers #7, do you think it’s possible Marvel will revert him back?
If you’ve ever given a dog a bath, you’ll know how much hair comes out—it can clog your drain if you do it in the bathroom. The amount of hair the Beast would shed…OMG. Probably there would be hair all over his bedroom and lab as well.
Wolverine, drawn by Mike Zeck, selling Macho speed stick deodorant! Notice that it’s misspelled “deoderant”. Never thought about superhero sweat until reading this ad. The Marvel Universe must be a very stinky place indeed. Nuff said.